Dunnhumby | Ideators

Here are some of our case studies

A photo of the interior environment of Dunnhumby offices, showcasing the architectural design of the space.

SCOPE

Training co-creation agents for sales

The Dunnhumby office, featuring a glass-walled meeting room adorned with numerous post-it notes after a co-creation session with the Ideators team

Challenge

Dunnhumby was looking for a partner to bring co-creation to its business development and sales teams in different regions, aiming to improve the already collaborative mindset in place to how it engages with its customers.

Process

We set 1-week intensive learn-by-doing training programs for Dunnhumby's teams in Colombia, Canada and South Africa. These week-long training programs started by focusing on solving one challenge with each team, to then deconstructing them and build together their next co-creation process.

Dunnhumby office, showcasing the environment with some people working and other desks empty.

Results

The already high client satisfaction rates were raised (Colombia) and team members in the three countries became IDEATORS co-creation agents.

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