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SCOPE
Vision, Mission & Values.

Challenge
With new shareholders since the beginning of 2018, this Portuguese Flagship organization was in need of revisiting its vision, mission and values, starting from the inside, to then address the public.
Process
We conducted interviews on vision at the C-level which helped shape an online survey that was sent to every collaborator. On top of that and in addition to the consolidation done at the agency, we led a 1-day co-creation workshop with 1st line of TAP Directors.

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