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Frequently asked questions
IDEATORS is a 4-stage co-creation consultancy for problem solving. It accelerates strategy, innovation and creativity by involving the right people throughout and turning ideas into decisions and action. IDEATORS was created in Lisbon in 2014 and is part of the TORKE CC creativity group.
Co-creation means solving a challenge with the right people instead of for them: leaders, teams, experts, partners or clients, everyone who has something to do with it, now or in the future. Together they help understand the problem, generate ideas, refine them and plan how to act on them, through collaboration and creativity.
It has four stages:Learning (framing, observing, analysing): building a full understanding of the scope, challenge, context, goals and benchmarks, so everyone starts from a shared briefing.Ideating (exploring, brainstorming, creating): exploring solutions, scenarios and ideas, starting with quantity over quality while staying grounded in what was learned.Improving (building, refining, evaluating): moving from quantity to quality, and from ideas to concepts and strategies.Doing (planning, developing, implementing): planning, road-mapping and execution. For product innovation, this stage includes prototyping and testing.
Strategy and leadership, defining purpose, marketing and communication, business development, new products and services, product innovation, processes, cultural integration, and building a more creative and collaborative culture.
Co-creation workshops, from half a day to one week, or several over a month.Problem-solving consulting, with consultants supporting strategy and leadership so the outcomes are strategic and actionable.Team training in co-creation thinking and creative confidence.Long-term programmes that combine workshops, events, keynotes and the training of internal co-creation agents.
No. The consulting process includes remote work such as interviews and short meetings, but co-creation workshops only take place in person. Experience has shown us that in-person sessions are far more impactful and deliver much more value, and we don't want to deliver less than we know is possible.
A structured problem-solving methodology.Greater creative and strategic efficiency.Lower risk, because obstacles are identified early and the people involved commit to the outcome.Faster processes, replacing weeks of meetings and emails.A more creative and collaborative culture.
Instead of delivering an external recommendation, IDEATORS designs and facilitates a process in which the right people solve the challenge together. The solutions come from those who will carry them out, which speeds up decisions and builds commitment to act.
In 2015, at a Design Thinking workshop at Harvard in Boston, mentors Caitlin Toombs and Dave Power described IDEATORS as an evolution of Design Thinking.
Clients include Heineken, BNP Paribas, Nestlé, dunnhumby, Unilever, Schreder, United Nations, Galp, Continente, EDP, Santander, among others.
Heineken (Brazil): after Heineken acquired Brasil Kirin in 2017, IDEATORS ran more than 20 co-creation workshops across Brazil with around 300 people, from factory workers to the C-suite. The workshops supported the cultural integration: employees felt included and heard, quick wins were put into practice, and a two-year action plan shaped a long-term culture strategy.BNP Paribas (Corporate & Investment Banking): in a three-year partnership with the CIB Innovation team, IDEATORS co-developed a tailor-made innovation strategy and created DYNAMITE, the annual innovation festival. IDEATORS also trained an internal community of co-creation agents, reaching thousands of employees.Nestlé (Brazil): a 3-day co-creation workshop in São Paulo with a multidisciplinary, international team, which produced 10 new product ideas for the Brazilian market.dunnhumby: co-creation on business challenges and team training in Canada, Colombia and South Africa.
More than 300 co-creation processes, in 17 countries, with participants of more than 25 nationalities.
IDEATORS is based in Lisbon, Portugal, and has an office in Dili, Timor-Leste. We run in-person workshops across Europe, the Americas, Africa and Asia.
IDEATORS was co-founded by André Rabanéa and Pedro Alegria, the founders of TORKE CC. The team includes specialised partners Susana Coerver and David Magboulé.
IDEATORS is one of the brands of the TORKE CC creativity group, alongside TORKE, CREATIVE YOU and CREATIVE CUBA. It was the first new brand created after TORKE, and it marked the start of TORKE CC in 2014.
Yes. There's a free exercise for each stage on ideators.cc: Target Exercise (defining goals and KPIs), Around the Table (unlocking creative thinking), Shopping Cart (budget-based decisions) and Effort vs Impact.
Each process is designed for its challenge, its participants and its length, so we don't publish prices. Tell us about your challenge and we'll send a proposal.
Write to ideators@ideators.cc.
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