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SCOPE
Communication strategy for an innovative service
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Challenge
SGS, the world leader in inspection, verification, testing and certification, wanted to give visibility to an innovative environmental service. How do you communicate something no one can see? The challenge was to co-create communication ideas and strategies, both inside and outside the organisation.
Process
In a co-creation session with the service team, we defined the key attributes, built messages for the different audiences and anticipated risks with a Pre-Mortem exercise. Ideation and voting exercises followed.
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Results
A clear positioning shared by the team.
Risks anticipated before scaling the service.
A set of high-impact communication ideas, voted on by the participants.
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