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SCOPE
Innovation and cross-functional alignment
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Challenge
An operational area of Santander in Brazil wanted new ideas to improve the experience and results it delivers to its customers, and to align the various teams involved.
Process
We ran a one-day co-creation session in São Paulo with employees from different teams. For the first time, we added an extra participant to the groups: an artificial intelligence, which generated ideas alongside the people during the exercises.
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Results
More than 50 ideas and insights generated.
Ideas organised into clusters aligned with the area's strategic planning.
Aligned teams, with converging conclusions and objectives.
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