SCOPE
Collaborative culture, brand architecture, communication and co-creation training
Challenge
Newtour is the largest tourism group in Portugal and has grown both organically and through acquisitions. With so many companies under one roof, the group needed to organise itself internally and develop a more creative and collaborative culture. The goal was to optimise operations and relationships between the companies, to support sustained and sustainable growth.
Process
This is a creative consultancy project that is still ongoing. So far we have run more than 10 co-creation sessions with the group's leadership and with the leadership of its various companies, in mainland Portugal, the islands, Morocco and Cape Verde. The work has also extended to organising the brand architecture and supporting communication. It also included hands-on training for the marketing team, who learned the co-creation methodology by solving a real brand challenge for the group.
Results
Leaders from the group and its companies working together, across several countries, around shared goals.
A clearer, better-organised brand architecture for the whole group.
A marketing team trained in the co-creation methodology, having already solved a brand challenge on its own.
