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Here are some of our case studies
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SCOPE

Branding strategy

Challenge

Paladin, a Mendes Gonçalves brand, is a Portuguese reference in sauces and seasonings. At a time of great market uncertainty, the company wanted to define how the brand could grow in a different, more distinctive way.

Process

We combined market research, interviews and a co-creation session with the Mendes Gonçalves team. From there we built the strategic platform, the brand personality and the offer structure, and designed the implementation model.

Results

  1. A new way of looking at the brand and the category, built with the team.

  2. A clear brand purpose and promise.

  3. A consumer-centred portfolio architecture, ready for growth.

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