SCOPE
Value proposition for a partnership between two leading brands
Challenge
For more than 20 years, Continente and Galp have shared one of the best-known loyalty partnerships in Portugal, linking groceries, fuel and energy. In a changing market, the two companies wanted to rethink the partnership's value proposition and communication together, with the customer at the centre.
Process
We ran two co-creation sessions with teams from both companies working side by side. Starting from prior interviews, we aligned the context of both brands, ranked objectives and built a shared vision of the partnership. This was followed by an open ideation phase, with voting done by the teams themselves.
Results
Two large organisations from different sectors aligned around a single vision of the partnership.
Strategic priorities defined together, with shared responsibility between the two companies.
A bank of ideas voted on by the teams and ready to develop.
